In just under 24 hours, a YouTube star and gamer by the username of Markiplier has raised just shy of $130,000 for the Human Rights Campaign via a GoFundMe campaign, well exceeding his goal of $100,000 and raising nearly $30,000 in just under an hour.
The formula for striking it rich on YouTube is perplexing, to say the least. Fortunately, at least some of those who have figured it out are willing to use their power for good.
Markiplier, whose real name is Mark Fischbach, began the fundraiser Sunday with a livestream addressing his roughly 16.2 million YouTube subscribers.
“Today we stand by our LGBTQ+ friends to ensure equality for EVERYONE!” He wrote on the GoFundMe page. “Please help us raise $100,000 for the Human Rights Campaign to ensure the future stays bright and open for all!”
Markiplier spent Saturday at the Women’s March, which presumably inspired the fundraising campaign.